How New Entrants Marketers Should Climb In The Noise

New entrants underdog strategy

New entrants marketers

For new entrants marketers joining the league, find it hard climbing on top against the heavy current flowing the opposite direction. It takes courage, a big heart, drive, and energy to stand against all the odds standing in the path of marketers.

The problem with new beginners is to copy paste same old ideas. This approach has contributed to the highest percentage of newbies failing immediately they join. This is caused by”

  • Intimidation from high competition
  • Lack of strong strategy
  • Lack of creativity
  • Lack of passion

However, there are several important points aspiring marketer to consider taking the tour, should consider now and in the future.

Refuse The New Entrants Underdog Strategy

New entrants underdog strategy

Completely refuse the invitation to take this approach. Not only does it minimize your marketing focus, but also undermines your capability to fight underlying challenges. When you as a marketer are entering into this path, let vision and focus lead you. You have to choose the kind of marketer you want to be, either:

  1. Good new entrant marketer
  2. Bad new entrant marketer

Both of them are working towards a certain end, but one path leads to destruction “spot”. To be a good one, you have to adopt a solid plan determined to grow.

Applying an underdog strategy is to see yourself as a minute in the midst of giants. How can your persuasion power attract even the weakest of customers? I bet not a single one of them would like to follow a visionary marketer taking the suicidal path at will.

To beat this, you have to be a marketer who can stand at a distance and tell the challenges standing in the way. Second, devise a plan on how to tackle those challenges. Third, compare your plan and common disease that was a hindrance to other marketers success there before. Once you are satisfied with your plan, start and never look back.

Research Your Market Early

Loading yourself at the launch stage with necessary information regarding your line of the market is like entering the war zone with a loaded gun. As a soldier, you make sure the bullets are more than enough to keep you in control all through.

So, performing your research early enough will help you not repeat new entrants blunder. Since you have observed your path, the only thing remaining is to execute the plans you have one by one.

By now you have your product ready, and identified your audience, start now to build your brand and while making impressions.

Ignore The Noise

When you have identified your mission, never look right or left until you grab the price at the finishing line. It is challenging the moment you have launched your new product/marketing idea, and criticism will hit you from all direction. At this stage, you require adding weight to your stamina.

No one can define your journey but you alone, and it is high time to trust your guts. Do not entertain to carry unnecessary baggage along the way, which from the start was not part of the plan. So, ignore all the voices shutting you up and let your marketing results answer them instead.

Sometimes standing your ground feels like walking a troubled road. Your key plan from the beginning is to identify new ways of doing things differently from the past marketers that failed. Also, you focus on the finishing line because that is where you are going to see the full details of your marketing idea.

You have your product, execution plan, and learning to identify your real audience. Once you focus on that, your true customers will stick with you, and the next phase will be to maintain that idea while wooing new clientele.

Make Your Significant Insight An Authority

There is a tendency to look down on new entrants from the big boys. Let not that worry you, your unique approach will pave the way ahead even in the midst of all resistance you encounter.

Your way of doing marketing will help you move faster which is contrary to others since it is uncovered before. How will it set you apart? No one can question something they are not familiar with, therefore, better stay aside and watch as you pass by.

The idea here is to play the unmatched game to those competitors by demonstrating something out of their league. If you want to outsmart the shark, take it out of the comfort zone (water) and it will become biteless.

Big companies thrive most because they have a huge influence on resources. When you introduce a new marketing approach that is being accepted by customers and a good number of them, even those big players will consult you. Why? You just demonstrated something they never had. It is a marketing opportunity for you since you opted to take the unfamiliar path.

Never Launch Your Marketing Plan On A Mission To Compete

Obtaining ground already captured by other marketers is not an easy task. Imagine a gazelle coming from nowhere, horns ready to charge a relaxed lion? The gazelle is inviting a war it’s not even sure about the win.

Marketing field is ground with players that have been around for years and understand the ins & outs very well. So, if you bring the same methodology to grab a share from their audience, consider your game failed.

Even if you were to make a small bargain, it is a matter of time you lose the ground. Marketing is a game of mind, and you need first to learn the people on the ground because that is your target.

  • What do they want
  • How do they want it
  • What makes them buy from the present marketers
  • How is the packaging of the product

You have to learn all the aspects you can in order to learn market technicalities.

You are studying other marketers way of doing business, and as soon as you are through with your findings, “poke the holes.”

Poking the holes is to identify areas marketers they are missing out. Note all the areas there is a gap and now plan to utilize that as your entry point to hook the audience. A wise marketer creates an idea where others were weak at or failed to identify.

Utilize Technology

Nowadays there is an impact of new entrants using innovation, creativity, and technology to effectively push their marketing agenda with ease. Today, it is easier to put a fight with big players in the industry than it was a few years ago.

The big number of customers have can access the internet and are responding to already positioned marketers ready to provide what they require. So, for a young marketer, who has the right technology is able to work smarter, faster, overcome challenges to deliver to customers expectations.

Years back, you had to have a huge capital to put up a mechanism that is costly and only favored big companies. Thanks to the technology which has completely changed the marketing game.

Audience nowadays has multiple ways of receiving information. The secret marketers are employing to reach out their customers is learning their preferences and now utilizing that method to reach back.

With a responsive website, it is now more possible to learn various ways to reach your customers. This is through

  1. Predictive content
  2. Web personalization
  3. Targeting mobile users
  4. Using ad’s that target their audience for conversion experience

This idea is working to the advantage of marketers giving them the freedom to tailor different approaches depending on what is working.


Working Directly With The Consumers

The new entrants’ strategy they are using is marketing using direct consumer channel which is the most responsive approach ever.

The method is somehow helping marketers shortcut the chase because they can receive the feedback they need directly and with speed. Through information flowing between the two, marketers are able to understand consumers needs and respond quickly helping them make the conversion at a high rate.

Another thing is creating a relationship. With that early integration, marketers are able to build their brand speedily and consumers grow with them because they were included in the building process.

Since this opening is allowing marketers sell directly to customers, in return, they are able to collect their data. One of the useful channel helping marketers meet their goals when reaching out is the use of Social Media. It is the most responsive platform to get instant feedback from consumers.

When consumers commend your products, you know it is time to maintain your product delivery. And if they are not impressed with your packaging, the responses will allow you to go back and rectify areas you were told to improve.

When you have such a powerful channel to connect with your consumers, it is high time to make it solid. Direct consumer experience helps you personalize your products towards your consumers and effectively keeps you on top of others.


If you are a new entrant marketer and looking for a space to build your brand. Learn the consumers’ demands they are seeking and then tailor your marketing strategies not made in boardrooms or closed doors, but outside where consumers are. They want to give love to a brand they can trust, a brand that involves them and understands their needs.

10 Best Ways to Boost Sales

Rewards encourage sales rep


For a business to boost sales, especially if it has been running and somehow it seems to be stuck. Then an overhaul of the plan that is not working should be done away with and embrace another workable idea.

The following concepts if taken seriously would do a great deal to boost your sales.

And they should be taken in combination as they correlate and are integrated into the wholesale making process. Let your sales rep enjoy their work and be cordial with them.

Team Leaders

To make most of your sales representatives you need team leaders who are going to pour out on them and motivate them.

Team leaders also advice in actual sale situations and clarify on queries since they have experience. They also would keep records of each sales agent

Best Sales Representatives

Frequently reward the best sales rep. You could do this as frequent as monthly.

This has everybody working towards this goal and this ends up boosting the overall sales.

This could be posted somewhere like “Sales Rep of the Month!” and makes them proud.

In housing Training

Periodically train sufficiently your sale representatives to embrace the company vision and product. They can only sell what they know works.

Allow for interactions during these sessions. Also, there should also be a notice-board for new developments or group emails. Not forgetting your target is to boost sales.


The customer is king. Shower your customer from time to time with surprises and promotions.

These will make them be content and they will even begin to market your product for you without you knowing. Motivation will help boost sales for they will be inclined to make frequent visits.

Bonuses on commissions

Have systems of different rewards to your sales agents. Such that if they attain a certain target then there are rewards for that and this will make them work harder and smarter.

Ownership and Branding

Let employees own the business and be the ambassadors of your business in all positivity in their circles of friends, family, and acquaintances. You could have frequent business parties where these are invited. All you want is to boost sales while in other areas you let them feel like they are in control.

Team playing

Every employee should be a team player and in the company, much cohesiveness should be displayed.

When an employee is stuck he should not be viewed as weak but should be helped and this way help them learn.

This would get more sales generated and create a feeling of belonging and worthiness.

Free merchandise to Employees

It would not be bad to give gifts to your employees. Say for example if you sell palmtops. You could give them totally free to your employees or at a much-discounted price. Remember, your employees are the drive behind your increased wealth which of course will come through a boost in sales.

Quality Analysis

Have appraisals of the sales agent and commend them for their strengths and have them work on their weaknesses. Be candid but also take an abased tone by being charitable and not boastful. Boosting your sales will come along considering so many things.

Target Setting

Ensure targets are set, this targets should be short-term such as weekly so as to monitor them closely.

If someone falls below this target then he or she should be advised of new strategies with the help of the team leader and others in the team.

This can be done even by comparing with the previous years to balance and see how the performance used to be and then set a higher expectation.

Obviously, this is to ensure there is a growth and ensuring the graph is going upward with a strategy to make you boost sales.